We tried for Bieber, all we got was ABBA

ABBA, Keeping Australia Beautiful. This is the first Australian celebrity endorsement. We're pretty stoked. I remember on the NZ site, the first celebrities we had wearing our t-shirts were local stars of the NZ hit show, Shortland Street (think a poor man's Home & Away or Neighbours), and then later on we had Diamond Dallas Page wearing a Keep NZ Beautiful t-shirt and even David Beckham's son wearing a Mr Vintage t-shirt. I think we originally gave it to Beckham's advisors for David to wear, but we were stoked to see his son in Women's Day wearing it. and Kim Kardashian was on the same page as well, so that was a bonus. of sorts.

But yeah, ABBA is way more of a coup. Look at Anni-Frid's hair; so silky. If you want to be like them, you should buy this.